The truth hurts

Illustrated print campaign for the Lamborghini Aventador with 700 HP.

We took real quotes from car magazine editors that proof the relentless force of the Aventador. The portraits are illustrated by Berlin based artist Herr Müller using different kinds of paper and transparent tape to give a dynamic impression.
ADC Europe 2012: Finalist
ADC of Germany 2012: Merit
Published in Luerzers Archive 01/2012

Creative Direction: Diether Kerner, Jan Krause
Art Direction: Simon Jasper Philipp
Copy: Bea Kiwitt
Illustration: Herr Müller
Postproduction: Ansgar Struck
Agency: Philipp und Keuntje
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