One of the worlds most successful brands for premium bathroom and kitchen products is hansgrohe. We were asked to refresh the brand including development of a new claim, a new visual language and a more modern communication design.
We decided to focus the beautiful moments people have with water – more human and more sensual than before. Therefore we developed a new photographic look that is premium and approachable at the same time. 
We kept the design very simple to give room for the pictures. The straight type reflects the well designed geometric shapes of hansgrohe products. The green line quotes the logo and strengthens it.  

Way to bath – TVC 20"

For the launch of new kitchen products we created a campaign that transports more an everday feeling and puts the hands of the protagonists in the spotlight.

Day with Water – 20" TVC 


CREATIVE CREDITS
Chief Creative Officers: Stefan Kolle, Stefan Wübbe
Creative Director: Simon Jasper Philipp, Petra Cremer
Copywriter: Susanne Pakravesh
Art Directors: Simon Jasper Philipp, Julia Knöbel
Photographer: Andreas Lind
Director: Christoffer von Reis
Agency Producer: Nina Offermann
Production Company: Jo!Schmid
Agency: Kolle Rebbe, Hamburg
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