Test Drive Cube

A device that sends you the new Audi A8 for a test drive – by the push of a button.

For the launch of the new Audi A8 we developed the Audi Test Drive Cube. It’s a small black box made of Audi materials like aluminium, LEDs and an original start/stop button.  We sent the cubes directly to the exclusive Audi A8 target group.

One push and a 90 minutes countdown started. In the background – a GPS signal was transmitted and the Audi A8 was sent to the customer in 90 minutes. For a 24h test drive.
The Test Drive Cube did both, selling cars and attracting a great deal of international attention. One more proof for the claim of Audi: Vorsprung durch Technik.
Executive Creative Direction: Diether Kerner

Creative Direction: Simon Jasper Philipp
Art Direction/Design: Nic Winkelmann, Simon Jasper Philipp
Copy: Tobias Schröder, Adrienne Tonner
Production : Nerd Industries, CMP

Film Production : Markenfilm Crossing
Photographer : Daniel Wolcke
Agency: Philipp und Keuntje, Hamburg

Cannes Lions 2014: 2 Silver Lions

Eurobest 2014: 3x Gold, 1x Silver, 2x Bronze

ADC Germany 2014: 1x Gold, 3x Bronze, 1x Merit
ADC of Europe 2014: 3x Silver, 1x Merit
Clio Awards 2014: 1x Gold, 1x Silver
London International Awards 2014: 1x Gold, 1x Bronze 
New York Festivals 2014: 2x Silver, 1x Bronze
One Show 2014: Merit
D&AD 2015: Graphite Pencil
Deutscher Digital Award 2015: Gold
DDP 2015: 1x Gold, 1x Silver, 1x Merit

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