Race Graphics

International campaign platform for Audi Motorsport.

Audi Motor Sport
To create a unique visual platform for the Audi Motorsports campaign we took inspiration from skid marks on race tracks. We launched it in 2010 and it is still in use – worldwide.
Sony World Photography Awards: Shortlist
Creative Direction: Gerrit Zinke, Tobias Ahrens
Art Direction: Simon Jasper Philipp, Florian Schimmer
Copy: Christoph Gähwiler
Graphic Art: Bastian Adam
Photography: Anke Luckmann
Postproduction: zerone
Agency: kempertrautmann
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