Intelligently combined

TV commercial for the most efficient Audi A4.

The task was to find a simple and beautiful way to communicate that Audi combines a lot of efficiency technologies to make the Audi A4 one of the cleanest in its class.
The CG images were produced by Digital Domian in Los Angeles. Watch the Making of.
One of the first rough moodboards
LIAA 2010: 1x Gold, 1x Finalist
ADC of Europe 2010: Finalist
NY Festivals 2010: 2x Silver, 1x Bronze, 2x Finalist
Clio Awards 2010: 2x Silver, 3x Finalist
Eurobest 2009: Finalist
Visual Effects Society Awards 2010
ADC Germany: 1x Silver, 1x Bronze, 2x Merit
VDW Award 2009: 2x Shortlist
Die Klappe 2010: 1x Silver, 3x Bronze, 2x Finalist
Luerzers Archive 1/2010

Creative Direction: Gerrit Zinke, Jens Theil, Tobias Ahrens, Sönke Busch
Art Direction: Simon Jasper Philipp, Florian Schimmer
Copy: Christoph Gähwiler, Michael Götz
Agency Producer: Florian Weber, Ruth Jansen
Production Company: Markenfilm
Director: Carl Erik Rinsch
Director or Photography: Martin Ruhe
Animation/Visual Effects: Digital Domain
Music: Audioforce
Agency: kempertrautmann

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